I found this thread somewhat amusing because the OP appears to be bothered by marketing slogans.
Here's how NGC describes themselves:
When Numismatic Guaranty Corporation (NGC) was founded in 1987, it heralded the introduction of a new standard of integrity in coin grading. From the beginning, NGC has remained focused on grading collectible coins, tokens and medals accurately, consistently and impartially. As the company has grown to become the leading and largest third-party coin grading service, it has maintained a steadfast and uncompromising commitment to these ideals.
The knowledge, integrity and dedication of NGC's team of numismatic professionals ensure a level of grading consistency unparalleled among grading services. This record of consistency, built over the years, has helped to foster greater stability throughout the collectible coin marketplace.
If we acknowledge the evolution of grading, would the OP be just as upset with NGC's assertion of uncompromising commitment to consistency and accuracy since 1987?
It's just words, words......